Harnessing Social Media to Shape Maritime Leisure: The Case of Modern Cruise Branding
In an era where digital conversations profoundly influence consumer perceptions, the cruise industry has experienced a paradigm shift. Traditionally reliant on glossy brochures and travel agents, cruise lines are now leveraging social media platforms to craft their brand narratives, engage with targeted audiences, and generate buzz — often in ways previously unimaginable. Social Media as…
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